About the Company
Sage Group plc is a British multinational enterprise software company, the world’s third-largest supplier of enterprise resource planning software (after Oracle and SAP), the second-largest by revenue in Europe, and the largest supplier to small businesses. Headquartered in Newcastle upon Tyne, Sage empowers businesses to manage their accounting, payroll, and people with cloud-based solutions, enabling them to thrive.
Job Description
We are seeking an experienced and dynamic Marketing Manager to join our innovative team in Newcastle upon Tyne. This pivotal role will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, and support our sales objectives across key product lines. The ideal candidate will be a creative thinker with a strong analytical mindset, capable of managing multiple projects and collaborating effectively with cross-functional teams.
Key Responsibilities
- Develop and implement integrated marketing strategies and campaigns to achieve business goals.
- Manage the end-to-end execution of marketing programs, including digital marketing, content creation, events, and PR.
- Conduct market research and analysis to identify trends, opportunities, and competitive landscapes.
- Collaborate with product development, sales, and content teams to ensure consistent brand messaging and product positioning.
- Monitor, analyze, and report on the performance of marketing campaigns, optimizing strategies for maximum ROI.
- Manage marketing budgets, resources, and external agencies effectively.
- Drive lead generation and customer acquisition efforts through various marketing channels.
- Stay abreast of industry best practices and emerging marketing technologies.
Required Skills
- Proven experience as a Marketing Manager or similar role
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing)
- Excellent written and verbal communication skills
- Analytical mindset with proficiency in data analysis and reporting
- Project management skills and ability to manage multiple priorities
- Proficiency in marketing automation and CRM software (e.g., HubSpot, Salesforce Marketing Cloud)
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Master's degree or professional marketing qualification (e.g., CIM)
- Experience in the B2B software or technology sector
- Familiarity with PR and media relations
Perks & Benefits
- Competitive annual salary and bonus scheme
- Comprehensive health and dental insurance
- Generous pension contributions
- 25 days annual leave plus bank holidays
- Flexible working options
- On-site gym and wellness programs
- Professional development and training opportunities
- Employee assistance program
- Company share scheme
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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