About the Company
Coastline Brands Co. is a vibrant and innovative agency dedicated to elevating fashion and lifestyle brands across Australia. We specialize in comprehensive brand strategy, dynamic public relations campaigns, and curating immersive showroom experiences that connect our clients with key media, stylists, and influencers. We pride ourselves on fostering creativity, strategic thinking, and a collaborative environment.
Job Description
We are seeking a highly motivated and enthusiastic Fashion PR & Showroom Intern with a keen interest in brand strategy to join our Coffs Harbour team. This is an unparalleled opportunity for an individual looking to gain hands-on experience in the fast-paced world of fashion public relations and brand development. You will play a crucial role in supporting our PR efforts, managing our showroom operations, and contributing to strategic brand initiatives. This internship is designed to provide comprehensive exposure and practical skills development, making it ideal for those eager to launch their career in fashion.
Key Responsibilities
- Assist the PR team with daily tasks, including media monitoring, press clipping, and drafting communications.
- Support the management and organization of the fashion showroom, ensuring it is impeccably presented for client visits and media appointments.
- Coordinate sample trafficking, including logging, sending, and receiving samples for editorial requests, photoshoots, and events.
- Help with content creation for social media channels and digital campaigns, aligning with brand strategy.
- Research industry trends, competitor activities, and potential collaboration opportunities.
- Provide administrative support to the PR and brand strategy teams as needed.
- Participate in brainstorming sessions for upcoming campaigns and brand initiatives.
- Assist with event planning and execution for launches, presentations, and other promotional activities.
Required Skills
- Strong passion for the fashion industry and brand communication.
- Excellent written and verbal communication skills.
- Highly organized with exceptional attention to detail.
- Proficient in Google Workspace or Microsoft Office Suite.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proactive attitude and willingness to learn.
- Enthusiastic and professional demeanor.
Preferred Qualifications
- Currently enrolled in or recently graduated from a degree program in Fashion Merchandising, Public Relations, Marketing, Communications, or a related field.
- Basic understanding of social media platforms and digital marketing principles.
- Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus but not required.
- Previous volunteer or extracurricular experience in fashion, events, or media is advantageous.
Perks & Benefits
- Direct mentorship from experienced industry professionals.
- Hands-on experience with real-world fashion PR and brand strategy projects.
- Opportunity to build a professional network within the Australian fashion industry.
- Potential for career advancement or future employment opportunities.
- Dynamic and supportive work environment.
- Gain insight into the full lifecycle of brand campaigns from concept to execution.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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