Shopper Marketing Intern – Consumer Behavior

About the Company

Publix Super Markets, Inc. is the largest employee-owned company in the United States and a leading supermarket chain with a deep commitment to its customers, associates, and communities. Headquartered in Lakeland, Florida, Publix operates across the southeastern United States, delivering unparalleled service, quality products, and a pleasant shopping experience. Our success is built on a foundation of respect, integrity, and passion for food, making us a beloved brand known for our unique culture and customer-centric approach.

Job Description

We are seeking a highly motivated and analytical Shopper Marketing Intern with a keen interest in consumer behavior to join our dynamic marketing team in Orlando. This internship offers a unique opportunity to gain hands-on experience in understanding how shoppers make decisions, contributing to strategies that influence purchasing behavior at the point of sale. You will assist in research, analysis, and execution of shopper marketing initiatives, working closely with experienced professionals to bring insights into action. This role is ideal for students eager to apply academic knowledge in a real-world retail environment and develop foundational skills in a fast-paced industry.

Key Responsibilities

• Assist in conducting market research and analyzing consumer data to identify shopper trends and insights.
• Support the development and execution of shopper marketing campaigns and promotions across various channels.
• Help analyze campaign performance, providing reports and recommendations for optimization.
• Collaborate with internal teams (e.g., merchandising, category management, advertising) to ensure integrated marketing efforts.
• Contribute to the creation of presentations and materials summarizing research findings and marketing strategies.
• Participate in brainstorming sessions for new marketing initiatives and product launches.
• Learn to utilize marketing analytics tools and platforms to track consumer engagement and sales data.
• Maintain organized records of marketing collateral and campaign assets.

Required Skills

• Currently enrolled in a Bachelor's or Master's degree program in Marketing, Business Administration, Consumer Behavior, Economics, or a related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Eagerness to learn and a proactive attitude.
• Ability to work effectively both independently and as part of a team.
• Demonstrated interest in retail, consumer goods, and shopper marketing.

Preferred Qualifications

• Previous experience with data visualization tools (e.g., Tableau, Power BI) or survey platforms (e.g., Qualtrics) is a plus.
• Prior coursework or projects focused on consumer psychology, market research, or retail marketing.
• Familiarity with syndicated data sources (e.g., Nielsen, IRI) is beneficial.
• Strong organizational skills and attention to detail.

Perks & Benefits

• Competitive hourly pay.
• Hands-on experience with a leading retail brand.
• Mentorship from experienced marketing professionals.
• Opportunity to contribute to real-world projects.
• Exposure to various facets of shopper marketing and consumer behavior.
• Networking opportunities within the company.
• Potential for future career opportunities.
• Professional development workshops and training.

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