Brand Marketing Lead – Consumer Goods, High Reward

About the Company

Woolworths Group is Australia’s largest retailer, dedicated to bringing quality products and services to millions of customers every week. With a diverse portfolio of brands across food, everyday needs, and more, we are at the forefront of innovation in the consumer goods sector. We are committed to fostering a culture of growth, integrity, and community impact, driven by our passion for Australian families and their needs.

Job Description

We are seeking an experienced and dynamic Brand Marketing Lead to join our consumer goods division. This high-impact role will be responsible for developing and executing innovative brand strategies that drive market share, enhance brand perception, and deliver significant commercial results. You will lead key marketing initiatives from concept to launch, working closely with cross-functional teams to ensure brand consistency and resonance with our target consumers. This is a high-reward position for a strategic thinker who thrives on challenging the status quo and delivering exceptional outcomes in a fast-paced retail environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans for assigned consumer goods categories.
• Lead the ideation, development, and execution of multi-channel marketing campaigns, including digital, in-store, and traditional media.
• Conduct thorough market research and competitive analysis to identify consumer insights and emerging trends.
• Manage brand budgets, ensuring optimal allocation of resources and adherence to financial targets.
• Collaborate with product development, sales, supply chain, and insights teams to bring new products to market and optimize existing portfolios.
• Monitor and analyze brand performance metrics, providing actionable insights and recommendations for continuous improvement.
• Mentor and guide junior marketing team members, fostering a collaborative and high-performing environment.
• Manage relationships with external agencies and partners to ensure high-quality output and project delivery.
• Present brand performance, strategies, and plans to senior leadership.

Required Skills

• Minimum of 5 years of progressive experience in brand marketing, preferably within the consumer goods or FMCG sector.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer insights, market research methodologies, and analytical tools.
• Exceptional project management skills with the ability to manage multiple priorities in a dynamic environment.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics and reporting.
• Demonstrated leadership abilities, with experience in managing projects or small teams.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications

• Master's degree in Marketing or Business Administration (MBA).
• Experience with private label brand development and management.
• Demonstrated experience in digital marketing and e-commerce strategies.
• Prior experience working with large retail organizations or grocery chains.
• Knowledge of the Australian consumer goods market and regulatory landscape.

Perks & Benefits

• Competitive salary package with performance-based bonus scheme.
• Generous employee discounts across Woolworths Group brands.
• Comprehensive health and wellness programs.
• Flexible hybrid work model, blending office and remote work.
• Opportunities for professional development and career advancement within a leading national retailer.
• Employee assistance program and mental health support.
• Contribution to superannuation (pension fund).

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