About the Company
PepsiCo is a global food and beverage leader with a product portfolio that includes 22 brands generating more than $1 billion each in annual retail sales. From snacks to beverages, we’re constantly innovating and evolving to meet consumer demands and shape the future of taste. Our commitment extends beyond our products to fostering a diverse and inclusive workplace where talent can thrive and make a real impact.
Job Description
Are you passionate about social media, fascinated by the world of influencers, and eager to kickstart your career in marketing and public relations? PepsiCo is looking for a driven and enthusiastic Influencer Marketing & PR Intern to join our dynamic team in Irving, TX. This entry-level internship is designed to provide hands-on experience in identifying, engaging, and managing relationships with key influencers and talent to amplify our brand messaging and campaigns. You will learn the intricacies of talent outreach, campaign coordination, and performance tracking in a fast-paced corporate environment. Full training will be provided.
Key Responsibilities
- Assist in researching and identifying potential influencers, content creators, and talent across various social media platforms relevant to PepsiCo's brands.
- Support the development and execution of influencer outreach strategies, including crafting compelling pitches and managing communications.
- Help coordinate influencer campaigns, ensuring timely delivery of content and adherence to brand guidelines.
- Monitor and track influencer content performance, compiling data for campaign reports.
- Assist with competitive analysis and stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing and PR.
- Collaborate with internal marketing and brand teams to align influencer activities with overall campaign objectives.
- Maintain an organized database of influencer contacts and campaign details.
Required Skills
- Currently enrolled in a Bachelor's degree program in Marketing, Communications, Public Relations, or a related field.
- Strong written and verbal communication skills.
- Demonstrated interest in social media, digital trends, and influencer culture.
- Excellent organizational skills and attention to detail.
- Ability to work effectively in a team environment and manage multiple tasks.
- Proactive, eager to learn, and a self-starter.
Preferred Qualifications
- Basic understanding of major social media platforms (Instagram, TikTok, YouTube, X, Facebook).
- Previous experience with data entry or research projects.
- Familiarity with PR or marketing tools is a plus, but not required.
Perks & Benefits
- Opportunity to gain hands-on experience with a global leader in the food and beverage industry.
- Mentorship from experienced marketing and PR professionals.
- Exposure to diverse brands and innovative campaigns.
- Networking opportunities within PepsiCo and the broader industry.
- Professional development workshops and learning resources.
- Flexible work schedule to accommodate academic commitments.
- Potential for future full-time employment opportunities upon successful completion of the internship.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Courierser Jobs. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Courierser Jobs does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://job.courierser.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.