Brand Lead – Global Consumer Brand

About the Company

Lion is a leading beverage and food company with a portfolio of award-winning brands that are loved by consumers across Australia and New Zealand. With a rich history of over 180 years, we are committed to brewing, crafting, and creating products that bring people together. Our purpose is to nourish and inspire life’s moments, and we are dedicated to sustainability, innovation, and fostering a vibrant, inclusive culture where our people thrive.

Job Description

We are seeking a dynamic and results-driven Brand Lead to take charge of a key global consumer brand within our portfolio. This role is pivotal in shaping the brand’s future, driving strategic initiatives, and ensuring market leadership in a competitive landscape. You will be responsible for developing and executing comprehensive brand strategies, managing brand performance, and fostering strong cross-functional relationships to deliver exceptional brand experiences. This is an exciting opportunity for a seasoned brand professional to make a significant impact on a beloved brand.

Key Responsibilities

• Develop and implement a robust annual brand plan and long-term strategic vision for the assigned global consumer brand.
• Lead the end-to-end management of brand marketing campaigns, including creative development, media planning, and execution across multiple channels.
• Monitor and analyze market trends, consumer insights, and competitive activities to identify opportunities and threats.
• Manage the brand's P&L, ensuring financial targets are met and optimizing marketing spend for maximum ROI.
• Collaborate closely with R&D, Sales, Finance, Supply Chain, and other cross-functional teams to ensure seamless brand execution and product innovation.
• Identify and lead new product development initiatives from concept to launch, ensuring alignment with brand strategy.
• Manage external agency relationships (e.g., advertising, media, PR) to ensure effective delivery of brand objectives.
• Champion the brand internally, ensuring all stakeholders understand and embody the brand's purpose and values.
• Mentor and develop junior team members, fostering a culture of excellence and continuous improvement.

Required Skills

• Minimum of 5 years of experience in brand management or marketing within a fast-moving consumer goods (FMCG) environment.
• Demonstrated success in developing and executing brand strategies that drive market share growth and brand equity.
• Strong understanding of market research, consumer insights, and analytical tools.
• Proven ability to manage budgets and deliver against financial targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to lead cross-functional teams and influence stakeholders at all levels.
• Strategic thinking with a strong commercial acumen.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications

• Experience working on a global brand or across multiple international markets.
• Postgraduate qualification in Marketing or Business (e.g., MBA).
• Experience with digital marketing strategies and e-commerce platforms.
• Proficiency in data visualization tools.

Perks & Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness programs.
• Generous annual leave and flexible work arrangements.
• Opportunity for career growth and professional development.
• Access to employee assistance programs.
• Discounts on company products.
• Modern office environment with collaborative workspaces.
• Regular social events and team building activities.

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