About the Company
Cairns Regional Council is dedicated to fostering a vibrant, sustainable, and connected community in tropical North Queensland. We are committed to delivering high-quality services and creating opportunities for all residents, guided by principles of transparency, innovation, and community engagement. Join us in shaping the future of our beautiful region.
Job Description
We are seeking a dynamic and passionate Social Media Officer to join our Community Engagement team. This role is crucial in managing and enhancing the Council’s online presence, ensuring effective communication with our diverse community. You will be responsible for developing and implementing social media strategies, creating compelling content, monitoring online conversations, and fostering positive engagement across various platforms to inform residents about Council initiatives, services, and local events.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with Council objectives.
- Create, curate, and manage engaging content (text, image, video) for all Council social media channels.
- Monitor social media channels for public comments, questions, and feedback, responding promptly and professionally.
- Collaborate with internal departments to gather information and promote Council services and initiatives.
- Analyse social media performance using analytics tools and generate reports to inform future strategies.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Assist in managing online crisis communications and reputational issues.
- Train and support staff on social media best practices and guidelines.
- Participate in community engagement activities and events as required.
Required Skills
- Proven experience in managing social media platforms for an organisation.
- Excellent written and verbal communication skills.
- Strong understanding of social media analytics and reporting.
- Proficiency in content creation tools (e.g., Canva, basic Adobe Creative Suite).
- Ability to work independently and collaboratively in a fast-paced environment.
- Demonstrated ability to engage with diverse audiences online.
- Knowledge of Australian local government functions and services (desirable but can be learned).
Preferred Qualifications
- Tertiary qualification in Communications, Marketing, Public Relations, or a related field.
- Experience in a government or not-for-profit setting.
- Familiarity with community engagement principles and practices.
- Basic photography and video editing skills.
Perks & Benefits
- Competitive salary package.
- Flexible work arrangements.
- Opportunities for professional development and training.
- Supportive and collaborative team environment.
- Access to employee wellness programs.
- Meaningful work contributing to the local community.
- Generous superannuation contributions.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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