About the Company
Zillow Group is reimagining real estate to make it easier for people to unlock life’s next chapter. As the most visited real estate website in the United States, Zillow Group and its affiliates offer customers an on-demand experience for selling, buying, renting or financing a home. Zillow Group is a portfolio of brands, including Zillow, Zillow Offers, Zillow Home Loans, Trulia, HotPads, StreetEasy, and Out East. We are committed to fostering an collaborative, innovative, and remote-first work environment.
Job Description
Zillow Group is seeking a talented and versatile Remote Creative Copywriter to join our dynamic marketing team. In this role, you will be responsible for crafting compelling and conversion-focused copy for a variety of digital assets, including advertising campaigns, product descriptions, email marketing, social media posts, and website content. You will play a crucial part in shaping our brand voice and driving engagement across multiple platforms, helping us connect with our audience and guide them through their real estate journey. This is a 100% remote position, allowing you to work from anywhere within the United States, with a strong emphasis on collaboration and delivering impactful creative solutions.
Key Responsibilities
- Develop and write engaging copy for digital advertisements across various platforms (Google Ads, social media, display ads).
- Craft clear, concise, and persuasive product descriptions that highlight features, benefits, and drive sales.
- Collaborate with marketing managers, designers, and product teams to ensure copy aligns with campaign goals and brand guidelines.
- Optimize copy for SEO where applicable, incorporating relevant keywords naturally.
- Edit and proofread content to ensure accuracy, consistency, and adherence to style guides.
- Participate in brainstorming sessions and contribute creative ideas for new marketing initiatives.
- Analyze copy performance and iterate based on data-driven insights.
Required Skills
- Proven experience writing compelling copy for digital ads and product descriptions.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to adapt writing style and tone for different audiences and platforms.
- Strong understanding of SEO best practices for content.
- Proficiency with content management systems and digital marketing tools.
- Excellent communication and collaboration skills.
- Self-motivated and able to manage multiple projects and deadlines in a remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Experience in the real estate or tech industry.
- Portfolio showcasing successful ad campaigns and product descriptions.
- Familiarity with A/B testing copy variations.
- Experience working with project management software (e.g., Asana, Trello).
Perks & Benefits
- Comprehensive medical, dental, and vision insurance.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Parental leave and family support programs.
- Professional development opportunities and training.
- Employee discount programs.
- Flexible remote work environment.
- Wellness programs and resources.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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