About the Company
Adore Beauty is Australia’s leading online beauty retailer, passionate about helping customers discover their best beauty routine. With an extensive range of premium brands, expert advice, and a commitment to innovation, we’ve built a vibrant community and a reputation for excellence in the e-commerce space. We believe in empowering our team members, fostering a creative environment, and embracing flexibility to achieve outstanding results.
Job Description
We are seeking a dynamic and creative WFH Pinterest Strategist to join our marketing team on a flexible part-time basis. This is a unique opportunity to shape our visual content strategy and drive engagement on one of the fastest-growing platforms for beauty discovery. You will be responsible for developing, implementing, and managing our Pinterest strategy, creating compelling content, and analyzing performance to optimize results. This role is 100% remote, offering you the freedom to work from your home in Launceston or anywhere in Australia.
Key Responsibilities
- Develop and execute a comprehensive Pinterest strategy aligned with brand goals and marketing campaigns.
- Create visually appealing and engaging Pinterest content, including Pins, Idea Pins, and video Pins.
- Conduct keyword research and optimize Pin descriptions and titles for discoverability.
- Monitor Pinterest trends, competitor activity, and industry best practices to identify new opportunities.
- Schedule and publish Pins consistently to maintain a strong presence.
- Analyze Pinterest performance data, generate reports, and provide actionable insights.
- Collaborate with the broader marketing team to ensure brand consistency across all platforms.
- Manage Pinterest advertising campaigns, if applicable, to maximize reach and conversions.
Required Skills
- Proven experience in managing and growing a brand's presence on Pinterest.
- Strong understanding of Pinterest algorithms, best practices, and analytics.
- Excellent visual storytelling and content creation abilities.
- Proficiency with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Solid analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional written communication skills.
- Self-motivated and able to work independently in a remote environment.
Preferred Qualifications
- Previous experience in e-commerce or the beauty industry.
- Familiarity with other social media platforms and their integration into a broader strategy.
- Understanding of SEO principles as they apply to Pinterest.
- Experience with paid Pinterest campaigns.
- Tertiary qualification in Marketing, Communications, or a related field.
Perks & Benefits
- Flexible part-time hours to support work-life balance.
- 100% remote work model, allowing you to work from anywhere.
- Opportunity to work with a leading e-commerce brand in the beauty sector.
- Access to exclusive employee discounts on beauty products.
- Collaborative and supportive team environment.
- Professional development opportunities.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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